Medical aid industry

The market of medical aids is divided into a large number of submarkets. Markets or segments that can be distinguished are among others those of:

  • medical equipment;
  • medical consumables;
  • medical instruments;
  • prostheses and implants.

These medical aids are usually purchased by procurement departments of institutions such as hospitals, nursing homes or other healthcare institutions or also by home care organisations, often in consultation with healthcare professionals. For this purpose institutions establish partnerships and the goods and services to be purchased are often put out to public tender.

Multinationals generally offer a wide range of products and services. Subsidiaries and Dutch companies serve as importers and suppliers of medical aids. Via them the products are either delivered directly to the buying institution or otherwise via a wholesaler.

A company to be named as an example within this wide framework and for which Mark has carried out work is Fresenius Kabi.